THE SYSTEM
 
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A NEW SERIES

 
 
 

October 9-13 | Duluth MN

 
 
 
 
 
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ABOUT THE SERIES

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The System is a multi-season drama series that revolves around "The War on Drugs” and its expansion into a middle-class suburban community. As a white father with mixed-race kids, I learned something I'd never experienced growing up. That is how the war on drugs targets minorities for prosecution. My sons and their black friends were getting stopped and searched while their white friends were being let off. I wanted to know why.


-Howard Bowler, Creator of The System

THE STORY
When Daniel’s girlfriend becomes the victim of a police assault, he begins a journey of discovery that reveals a massive corporate/political conspiracy involving members of local government, the police, school authorities and even parent organizations. On his journey, Daniel discovers that he is in a unique position to expose and challenge a system that has been designed to take him out of the equation.

 
 
 
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ORIGINS

In 2017, we wrote and produced the viral hit, “Your Brain on Drug Policy.” In this recreation of the classic 1997 anti drug spot, “Your Brain On Drugs” actress Rachael Leigh Cook, reprised her iconic role but with a twist. This spot was seen over 7 million times and received wide media coverage in publications including Rolling Stone, Slate, Glamour, Essence, Playboy, NY Daily News, CNBC, New York Mag and many others.

The System’s mission is to engage this audience by bringing to light the untold truths of the war on drugs and its consequences.

 
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