YOUR BRAIN ON DRUG POLICY
The mission was to educate the public on the origin of the “war on drugs”. in 2017, Green Point Creative scored a viral hit with the PSA, “Your Brain On Drug Policy.” In this recreation of the classic 1997 anti drug spot, “Your Brain On Drugs” actress Rachael Leigh Cook, reprises her iconic role but with a twist. This Green Point produced spot was seen over 7 million times and received wide media coverage in publications including Rolling Stone, Slate, Glamour, Essence, Playboy, NY Daily News, CNBC, New York Mag and many others.
The overwhelming response to "Your Brain on Drug Policy" confirmed that there's a bigger story to tell - one that spans decades and generations and has worked its way into every avenue of daily life, for millions. With time, Greenpoint Creative expanded its capabilities and grew into HOBO Films, a new group with a focused mission. That mission is to bring to light the untold and unexposed truths of the war on drugs and its consequences. This and stories like it lay the foundation for a brand new series, The System.
The System is a half hour long, multi-season drama series that revolves around "The War on Drugs” and its expansion into a middle-class suburban community. Focused on the story of Daniel Shays, the series follows his transformation from typically disaffected teen to political activist, as he and his friends find themselves the victims of a politically motivated crack down on drugs in their community. When Daniel’s girlfriend becomes the victim of a police assault, he begins a journey of discovery that reveals layer after layer of a massive corporate/political conspiracy involving members of local government, the police, school authorities and even parents organizations; basically all the people that are supposed to be looking after him. On his journey, Daniel discovers he is in a unique position to expose and challenge a system that has been designed to take him out of the equation.
Part political thriller, part family drama, The System attempts to reframe the war on drugs not only by exploring it outside of the typical “urban” setting of shows like The Wire, but also by showing it through the eyes of a mixed-race teenager, someone who up until now had been protected from some of the more sinister sides of life, but who finds that it has finally come looking for him. The show is designed to appeal to both a new generation of politically active youth starved of meaningful content with intelligent social commentary as well as satisfying a more traditional drama series audience.